A rural farm scene with a barn.
Training SolutionsExecutiveDeveloping Agrotourism Businesses
Cultivating Experiences

Developing Agrotourism Businesses

Agrotourism
RuralDevelopment
Entrepreneurship
SustainableBusiness
TourismGrowth
Agriculture
CapacityBuilding
GreenTourism
LocationOnline
Duration1 week
GroupAgriculture
CertificateKNUST

Course Overview

The untapped agrotourism potentials of Ghana and beyond, hold promise to creating additional job opportunities, increase the overall share of tourism contribution to Ghana’s Gross Domestic Product, maintain environmental sustainability as well as enhancing social cohesion. The course also envisages an internationalisation of the agrotourism sub-sector through international business collaborations and markets. There is the urgent need to link research to industry and society using agrotourism. The triple win strategy of businesses emphasize that businesses should not only focus on profit maximization and customer satisfaction but also consider bringing environmental sustainability into the sharp focus of developmental realities using technologies.

Course Modules

Agrotourism location and enterprises appraisal in Ghana

Principles and management models of Agrotourism essentials

Starting and managing a viable agrotourism businesses

What You Will Learn

Agrotourism Business Model

Discover the potential of agrotourism as a business model.

Development & Marketing

Learn strategies for developing and marketing agrotourism ventures.

Case Studies

Explore case studies of successful agrotourism businesses.

Economic & Environmental Benefits

Understand the economic and environmental benefits of agrotourism.

Create Engaging Experiences

Develop skills to create engaging agrotourism experiences.

Sustainable Practices

Gain insights into sustainable practices in agrotourism.

Expert Engagement

Engage with experts in tourism and agriculture.

Validate Expertise

Receive a certificate to validate your expertise in agrotourism.

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