A person speaking into a microphone at a press event.
Training SolutionsExecutivePublic Relations and Communications Skills
Communicate with Confidence

Public Relations and Communications Skills

PublicRelations
CommunicationSkills
PRStrategy
BrandReputation
CapacityBuilding
MediaRelations
StrategicCommunication
ProfessionalDevelopment
LocationOnline
Duration1 week
GroupManagement
CertificateKNUST

Course Overview

This course provides participants with the essential knowledge and skills to excel in public relations and communication roles. Participants will learn about the principles and practices of public relations, effective communication strategies, media relations, and crisis management. Through lectures, workshops, and practical exercises, participants will develop the skills necessary to create compelling messages, engage with various stakeholders, and manage public perception.

Course Modules

Introduction to Public Relations

Communication Fundamentals

Writing for Public Relations

Media Relations

Digital and Social Media in PR

Stakeholder Engagement

Crisis Communication

Corporate Branding and Reputation Management

Event Planning and Management

Public Relations Campaigns

Ethical Issues in Public Relations

Personal Branding and Career Development

What You Will Learn

Master PR Principles

Master the principles of public relations and communication.

Create Effective Campaigns

Develop skills to create effective PR campaigns.

Manage Media Relations

Learn techniques for managing media relations.

Communicate with Audiences

Enhance your ability to communicate with diverse audiences.

Case Studies

Explore case studies of successful PR strategies.

Crisis Communication

Gain insights into crisis communication and reputation management.

Expert Engagement

Engage with industry professionals in PR and communications.

Boost Credentials

Earn a certificate to boost your credentials in public relations.

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